The number of tourists in Macedonia and Bosnia and Herzegovina grew in 2017 by 23.5 and 18.7 percent respectively, more than in any other country in the region. Slovenia (18.3%), Serbia (16.8%), Albania (14.1%), Croatia and Montenegro (12.9% each) have also recorded significant growth in the number of tourists.

Annual revenues from tourism in Bosnia and Herzegovina, according to UNWTO World Tourism Barometer, stood at USD 826 million in 2017 - USD 102 million more than in 2016 and USD 232 million more than in 2010.

The United Nations World Tourism Organization is the leading international organization in the field of tourism, which promotes tourism as a driver of economic growth, inclusive development and environmental sustainability and offers leadership and support to the sector in advancing knowledge and tourism policies worldwide.