London-based free daily newspaper Evening Standard has published an article describing why Bosnia and Herzegovina is the perfect ski destination for 2020.

Author of the article, travel journalist Mike MacEacheran reminded that Sarajevo was still recovering “from the impossibly bleak Bosnian war, which saw the capital under siege for four years”, but underlined that “the city is such great value that it really doesn’t need a hard sell”.

Sarajevo, “stirringly located in a cradle of Olympics-worthy mountains”, according to MacEacheran, “has an intimacy countered by an unflinching backstory that’ll grab you by the heartstrings”.

You can base yourself in downtown, with its Vienna-meets-Istanbul bazaar, crumbling caravanserai and shisha cafés, or stay on the mountain in a recently revamped chalet hotel”, the author wrote.  

The off-grid resort of Jahorina is only 40 minutes away from Sarajevo, and while it’s hardly Chamonix or Zermatt, that’s not a bad thing. What it lacks in Alpine pedigree it makes up for in other ways. The deserted, track-free slopes provide the motivation you need to get out of bed every morning, while the old-school après ski (£1.50 beer! Smoke-filled bars! The stuck-in-the-Eighties soundtrack!) undoes all that good work”.

OC Jahorina promo 2

The thing about in-the-know destinations is, as soon as anyone hears about one, everyone wants to go. You get the feeling that’ll happen here soon”, concluded MacEacheran.

Evening Standard reminded that Sarajevo had been given a three-times-weekly direct flight from London Luton with FlyBosnia, on Tuesdays, Saturdays and Sundays.

Flights between Sarajevo and London were previously maintained by the British Airways, but the route was discontinued during the 2008/2009 winter season as the consequence of the global financial crisis.